The Checker Utility Wagon, Checker First Non Taxicab Product

by Checker_Taxi_Stand | Nov 26, 2017 | Blog, History, The Checker Taxi Stand

The general school of thought among auto historians regarding Checker’s introduction into the consumer car market was that it was in the fall of 1959 with the introduction of the 1960 Checker Superba. The Standard Catalog of American Cars 1945-1975 ignores all of...

Car Life Magazine Checker Story Reprint May 1961

by Checker_Taxi_Stand | Nov 22, 2017 | Blog, The Checker Taxi Stand

Opening the rear door of a Checker “Superba” and looking across the more than six feet of space between it and the opposite side of the car gives one a strange feeling in this era of the compact car. Sharing the enthusiasm of George Romney (American Motor’s prexy) for...

Checker Advertising Strategy by Joe Fay

by Checker_Taxi_Stand | Nov 18, 2017 | Blog, The Checker Taxi Stand

© 2017 ICTA If you’re a baby boomer and you try to think of the many ways you saw Checker advertised in the sixties and seventies, you probably don’t remember any, certainly not  TV commercials, I can’t remember any.  How did Checker advertise? Print magazines was the...

Last Working Fleet of Checkers For Sale “All Sold”

by Checker_Taxi_Stand | Nov 11, 2017 | Blog, Checkers For Sale, The Checker Taxi Stand

On July 27th 1999, New York Times reporter Jodi Wilgoren penned the article “Last New York Checker Turns Off the Meter for Good”.  The article described taxicab driver Earl Johnson’s last day driving his Checker, the last Checker taxicab licensed by the New York’s...

Washington State 65 Checker For Sale

by Checker_Taxi_Stand | Nov 11, 2017 | Checkers For Sale

1965 Checker Marathon, like New York Taxi. Chevy 283 V-8 engine, all original. Runs and drives. Needs total restoration. If you can’t perform the restoration work yourself, I am a Multi-Master ASE Certified professional with 51 ASE Certs. I can perform all or...