This Checker, with something missing, may not be completely safe from the drivers point of view, but the heart of the Checker chassis, the exclusive Double Channel X-Brace Frame, is built to cushion the most damaging shocks and to provide extra passenger safety and comfort. Checker’s rigid X-brace frame, construction, built to outlast any other frame used in car manufacturing today, utilizes three tubular or two channel cross members. The Checker body is bolted to the frame helping to create a more rigid unit than is possible with other types of construction. All 1963 Marathon and Superba sedans and station wagons offered by Kalamazoo, Michigan carmaker feature Double Channel X-Brace Frame construction
HERBERT BAKER ADVERTISING, INC.
919 North Michigan Avenue
Chicago, Illinois 60611
CHECKER MOTORS CORPORATION
2142 Pitcher Street
Kalamazoo Michigan 49007
